Calling all dealers!
Join H&A's 20% offer for National Antiques Week 2010
As you may know, last year, as part of our campaign to promote the nation’s antiques shops, we signed up more than 1,000 dealers to offer H&A readers a 10 per cent discount during October and November.
This year, as part of National Antiques Week,
15 – 21st November, we’re looking to replicate that initiative with a slightly different offer.
To encourage readers to visit their local antiques shop, H&A is looking for dealers to offer a 20 per cent discount to H&A readers during the week 15-21st November.
We feel that by offering a bigger discount over a much shorter period will focus people’s minds, which will hopefully produce much better results all round.
The discount would both encourage people to shop (helping the trade) but also be an incentive to promote the campaign – on the cover and indeed on radio. The more people who sign up, the more PR leverage the campaign will have.
Participating dealers will be listed on the BBC Homes & Antiques website (with a link to their own website) and in the November issue of the magazine.
Dealers wishing to participate should please contact firstname.lastname@example.org as soon as possible and no later than Monday 16th August, with their name, address, phone number and website address.
There is no cost to participating dealers.
Terms & conditions
The offer allows readers 20 per cent off the ticket price of items during 15th-21st November, on production of a special card/the November issue of Homes & Antiques (tbc).
The terms and conditions on the listings pages will read as follows:
*Discount applies to ticket price only
*Discount applies to items in dealers’ shops only. Items at fairs are not included.
*In some antiques centres, not all dealers are participating – enquire on arrival
*In some cases, discount applies to cash or cheque purchases only – enquire on arrival
*In a very few cases where dealers have special exhibitions, exhibition items may be excluded from the discount
* In a very few cases where dealers also stock new products, the discount applies only to antiques