With its extensive range of contemporary and traditional dining room furniture, Dunelm ensures its customers can dine in homely style. Dunelm is a UK retailer with more than 120 stores across the country. However, as well as being stocked in its stores, the retailer’s products can also be ordered online, from its website.
Customers can choose from individually-designed Dunelm dining tables, as well as a whole variety of co-ordinated pieces from its complete dining room furniture collections. These collections feature matching dining chairs, sideboards, cabinets and tables to make getting a consistent look far easier. There’s also a wide range of plates, cutlery sets and tablecloths – for that complete family dinner table layout.
Established in 1979 in Leicestershire, the company began life as a home-based textiles business as Dunelm Mill. Founders Bill and Jean Adderley initially sold their wide selection of products from a local market stall, with a core philosophy of “simply value for money.”
Coupled with their attention to great customer service, the approach saw the business quickly build up a loyal base of customers. This growth saw Dunelm Mill expand out onto Leicester’s high street in 1984. From here the foundations were laid. More store openings, first in the East Midlands, and then the rest of the United Kingdom, quickly followed.
Now, almost 30 years later, and with a shortened name, Dunelm has more than 140 superstores situated across the UK and Northern Ireland. Despite the considerable changes the company has seen, the Adderley family and their original philosophy have remained a consistent presence at Dunelm.
Bill and Jean’s son Will Adderley continues to be involved in the day-to-day running of the company - as chief executive - and the company’s motto “simply value for money” is clear for customers to see in every superstore.
Dunelm’s approach has culminated in a number of award wins, with readers of House Beautiful magazine voting it Home Retailer of the Year in 2013 – marking the third time it’s won the award – as well as Online Retailer of the Year 2013.
Browse Dunelm’s full collection of home furnishings, visit: http://www.dunelm.com/